Uzuri Creations: Mozambican accessories and clothing

Paula Cuna is the founder of Uzuri Creations, a brand offering Mozambican accessories and clothing with a focus on incorporating “capulana”, which was launched 7 years ago in 2015 as a way to uplift African beauty, especially from Mozambique, as a way to value our cultural symbols; one of them being the “capulana”. She started with her first product: turbans, which is her best selling product today. However, with it came other products such as handbags, necklaces, bracelets, bandanas, specific clothing, the list goes on. This need for innovation in the Mozambican market, be it with completely new offerings or with the creation of solutions for particular niches, is a clear survival strategy of many of our entrepreneurs: 60% of our interviewees corroborate that they created new products in the months following their time with ideialab and 81% improved their products.

For Paula, participating in ideialab’s program allowed her to meet new people, join the Femmie network, and become more open to partnership opportunities. Paula is part of the 28% of participants who established partnerships after going through a program at ideialab. Henceforth, Uzuri established various partnerships with celebrities to promote Uzuri as well as other partnerships and contracts with companies such as Millennium Bim, Absa and Total.