Ércio is a 26-year-old young man who participated in the iDeate business ideation program, a Standard Bank initiative. He has a history of perseverance as well as creativity, co-founding Tchaiane Agro Caju Plantações, a company based in Nampula. His company is focused on the production and commercialization of cashew, as well as on the selling of other fruit trees, in a sustainable way.
Tchaiane Agro Caju Plantações
The young man recounted his journey:
“I readjusted my target audience and started selling to registered companies. I was also able to understand the dynamics of the chestnut value chain. These two points were seminal to the growth that Tchaiane experienced. Today I have loyal customers for years. In 2018, I had no negotiating power and was selling the nut for around 35 Meticais/Kg; today I charge 70 Meticais/Kg and thanks to this contract I have ease with financing. Before I had 5 collaborators and since then 15 more joined. What I’m most proud of is that we’re able to support more and more local families that don’t have other sources of sustainable income. We also created new sources of monetization. iDeate opened up my mind; I looked at the sources of waste and started creating cashew juice.”